Delivery Schedule
MONTH
MODULE
1
Chapter 1: Foundations of Wedding Photography Education
Chapter 2: Understanding High-End Client Psychology
2
Chapter 3: Marketing & Sales Essentials
3
Chapter 4: Pricing & Client Management
4
Chapter 5: Workflow Optimization & Post-Production
5
Chapter 6: Real-World Business Strategies
6
Each month you’ll unlock a downloadable PDF covering every chapter’s points & sub-points—complete with exercises and templates—and watch my video commentary on key lessons and experiences.
CONTENT
SECTION
• Overview of the mindset shift needed
• Real-world examples of photographers who have transformed their passion
• Action steps: Define your business vision
1.1 Turning Your Passion into a Successful International Business
• Identifying your niche in destination weddings
• Building a brand that stands out in a competitive market
• Exercises: Brand statement creation
1.2 Defining Your Unique Brand
• Beyond aesthetics: Creating a portfolio that tells a story
• How to showcase your unique style and attract premium clients
• Tips on curating and presenting your work
1.3 Building an Irresistible Portfolio
CONTENT
SECTION
• Understanding the mindset of high-end international clients
• Key factors that influence their decisions
2.1 The Art of Selling Your Services
• Positioning your services as essential investments rather than expenses
• Case studies and examples of compelling offers
2.2 Crafting Offers That Sell
• How to build trust and establish authority with potential clients
• Tips for handling objections and closing sales
2.3 Strategies for Effective Communication
CONTENT
SECTION
• Social media, SEO, and digital advertising fundamentals
• Building your personal brand online
3.1 Marketing Strategies for Destination Weddings
• Structuring your sales calls for conversion
• Creating proposals that speak to luxury clients
3.2 Mastering Sales Calls & Proposals
• Techniques for addressing concerns without being pushy
• Role-playing scenarios and practical exercises
3.3 Overcoming Objections with Confidence
CONTENT
SECTION
• How to price your services based on value and transformation
• Examples of successful pricing strategies in the industry
4.1 Developing Pricing Guides and Packages
• Best practices for communication and follow-up
• Building long-term relationships and referral networks
4.2 Managing Client Relationships.
• Strategies for consistent lead generation
• Tools and techniques to maintain a steady flow of inquiries
4.3 Creating a Pipeline of High-Quality Leads
CONTENT
• Streamlining your shooting process
• Time management techniques for efficiency
5.1 Planning from Concept to Final Delivery
• Tools and systems to maintain high-quality client service
• How to set up processes that scale with your business
5.2 Optimizing Your Workflow
• Best practices for editing and delivering stunning images
• Creating repeatable systems for consistent results
5.3 Post-Production Excellence
CONTENT
SECTION
• Budgeting, saving, and investing in your business
• Building a model for sustainable, abundant growth
6.1 Financial Management for Photographers
• Understanding cultural nuances and market trends
• Tips for managing international bookings and logistics
6.2 Working with International Clients
• Strategies for long-term stability and growth
• Creating passive income streams and building your legacy
6.3 Building a Sustainable Business Model
✓
Frequently Asked Questions
Is this course for beginners or experienced photographers?
01
Both. If you're new, you'll learn the right foundations. If you're experienced, you'll finally understand how to scale and price correctly.
Are the lessons live or recorded?
02
Everything is pre-recorded and delivered monthly to avoid overwhelm. You learn at your own pace.
INFO@FEDERICOLANUTOPHOTOGRAPHY.IT
+39 338 969 73 84
